EGYM Business Suite Analytics Guide

This metric shows how many members began using EGYM products for the first time.

Use it to: Understand how effectively your gym is introducing members to the EGYM ecosystem.

Select the boxes next to each option to filter the data:

This metric shows how many unique members logged into the EGYM Branded Member App (BMA) for the first time.

Use it to: Measure the impact of marketing or training efforts to promote the Member App.

This metric shows how many members had an active training plan each month via different methods.

Use it to: Understand how widely Genius training plans are being adopted and through which channels.

Select the boxes next to each option to filter the data:

This metric shows how many members are tracking their workouts, whether Genius or non-Genius, using the Member App.

Use it to: Gauge how engaged members are with their training plans and how often they’re recording activity.

This metric shows how members log in to EGYM Smart Strength machines:

Use it to: Identify members who train without logging in. Frequent Guest Mode use can signal upsell opportunities—some users may not have wristbands if EGYM access is a paid add-on. Logging in enables personalized training, improved progress tracking, and increased value from their membership.

This metric shows the gender distribution of members using EGYM Smart Strength machines.

Use it to: Understand your member demographics to make more inclusive equipment or programming decisions.

This metric shows the age ranges of EGYM Smart Strength users (for example: 21 and under, 22 to 31, and so on).

Use it to: Identify whether your equipment and programs are reaching your target member age demographic.

This metric shows the average number of EGYM Smart Strength workouts per member each month, calculated across all active members.

Use it to: Recognize when members are highly-engaged or when extra motivation or campaigns may be needed.

This metric shows how many members are assigned to different EGYM Smart Strength training programs, including:

Use it to: Understand which training goals are most common among your members. This ensures that your staff are assigning appropriate training programs and provides insight into potential offerings, such as need-focused seminars or workshops.

This metric compares the average BioAge of members training with EGYM Smart Strength to their average actual age. This provides insight into overall fitness progress and improvements across your member base over time.

Use it to: Highlight how EGYM Smart Strength training is contributing to fitness improvements at your gym and showcase its effectiveness for current and prospective members.

This metric shows the number of flexibility tests completed at the EGYM Fitness Hub each month, reflecting how often members are checking in on their mobility and progress.

Use it to: Monitor member engagement and promote consistent testing as part of a well-rounded training journey.

This metric shows the total number of training days where a member used the EGYM Fitness Hub, EGYM Smart Strength machines, or EGYM Smart Flex machines.

When a member signs in to any of these products, it counts as a training day. Multiple logins on the same day are still treated as one.

Use it to: Track overall EGYM usage and identify activity trends over time to understand how consistently members engage with your EGYM equipment.

This metric shows how many training plans were created or updated using the EGYM Trainer App.

Select the boxes next to each option to filter the data:

Use it to: Track how actively trainers are tailoring and maintaining personalized training plans for members.

This metric shows how many health information entries were created or updated by trainers each month in the EGYM Trainer App. 

Use it to: Understand how often trainers are documenting important member health data, which supports personalized training and care.

This metric tracks the number of tasks created and completed by trainers in the EGYM Trainer App each month.

Use it to: Monitor trainer activity and ensure key follow-ups and workflows are being completed efficiently.

This metric shows the number of tasks in the EGYM Trainer App that are still open at the end of each month and the average across the selected time frame.

Use it to: Track how effectively trainers are keeping up with follow-ups and member interactions and identify when staff may need additional support. Fewer open tasks can indicate that trainers are keeping up with responsibilities and maintaining consistent engagement with members.

This metric shows how many tasks were created manually by trainers compared to tasks created from automated task chains (found under Templates) in the EGYM Trainer App.

Use it to: Understand how trainers are managing their daily responsibilities and when to introduce task chains to reduce workload and improve consistency. Frequent manual task creation may indicate a need to optimize processes or set up task chains. Task chains standardize workflows, minimize missed follow-ups, and free up trainer time for higher-value interactions with members.